How I led the design team to launch the Sportech suite of mobile apps
The new mobile designs and updated website design experience, increased user sign-ups/registrations for online and mobile betting.
The Problem
Sportech wanted to create a mobile experience that allowed users to conveniently bet on various tracks around the U.S.
I joined the company as a Lead UX/UI Designer to help design better experiences across platforms.
I led the design team through sprints after problems to solve were identified. and solutions that would have a positive impact on key business metrics.
Wireframes
Narrowing down to the best solutions
Solutions began to emerge as we started to take a look at solutions through the iterations. Through this process, we narrowed down the solutions in order to move forward.
I created wireframes and wire flows to show the journey the users would take throughout the app. And I created rapid lo-fidelity prototypes to get user feedback quickly.
Prototype
I created numerous prototypes throughout the design and development process so developers could see how the app would flow and function as they built out the app.